Writer: Elizabeth Barr When the first Stüssy store opened on Prince Street in Soho, it was done without the usual fanfare that accompanies a store opening. But the company - which has achieved a sort of cult status in the States, Europe and Japan - has had no problem bringing in customers.

The name Stüssy and its linking S logo have become an enigma, but one that many companies envy. From the boardwalks of California to the clubs of New York, London and Japan to the backs of rap, hip-hop and heavy metal bands, Stüssy is it. Writer: Alexandra Nelson Irvine,

Writer: Jeff Black Stussy Flattered By Wave of Imitators - Shawn Stussy continues to buck surfwear trends, and now the rest of the industry is beginning to follow his lead. Stussy, 35, began his surfwear manufacturing operation in a garage nine years ago, and last year his sales grew to $9

Writer:  William Kissel There were new ideas at the Action Sports Retail show in Long Beach, Calif. last week but it was hard finding them amid the overabundance of uninspired looks. After wading through the overexposed screenprinted T-shirts and neon shorts these important active directions for spring 1990 emerged: