'The Whole Story of NIKE SB' Boon July 2005
NIKE’s Trajectory in Challenging a New World
In Fall 2002, Nike Skateboarding made a shocking debut. Stepping boldly into the previously uncharted territory of action sports, it embraced a spirit that consistently proposed and upheld new ways of thinking. With a level of creativity unmatched by other skate brands, it went on to captivate the hearts of countless skaters. This project is, without a doubt, destined to carry skateboarding into its next generation…
Photography: Toshiaki Shiga (still)
Composition & Text: Shinichiro Hayashi
Cooperation: NIKE JAPAN CORP.
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