Stüssy NYC DNR 07/20/1992

Writer: Elizabeth Barr

When the first Stüssy store opened on Prince Street in Soho, it was done without the usual fanfare that accompanies a store opening. But the company - which has achieved a sort of cult status in the States, Europe and Japan - has had no problem bringing in customers. It isn’t unusual to overhear people asking other retailers in the area for directions to Stüssy. All day long, on weekends in particular, there is a steady stream of customers from 12 year-old homeboys to fortysomethings, local folks to foreign tourists. And most walk out with something bearing the ubiquitous logo.

104 Prince Street, (212)274-8855