Sense Magazine May 2003!
Two weeks back I posted an earlier issue of Sense so I figured it would be a good time to upload the second issue I have in my collection, once again, scanned page for page. If you guys ever come across any magazines or publications you think I might be interested in please send them my way. Let’s jump into this issue of Sense from May 2003!
Like I mentioned in my previous upload, Sense usually features a wide variety of menswear items from both small streetwear brands and luxury designers alike. The contents of the magazine usually follows a simple formula of features that can be found in every issue. The editorials are great but many of the same brands feature advertisements in Sense which makes up for some really fun viewing.
Right off the bat we have a six page spread of some great graphic design work from Nike advertising the Presto. Nike took a futuristic approach with this sneaker at the turn of the century with its original release being for the 2000 Olympic games in Australia. Even a few years later, Nike was still pushing this shoe heavily with a handful of different models. The Presto was and still is a very popular all around alth-leisure sneaker.
First up for the editorials we have a selection of high end designer items from labels such as Dior Homme, Undercover, Helmut Lang, Gucci, Jil Sander, Raf Simons, Lucien Pellat-Finet, and more! My personal favorite items from the selection would be the white leather biker style jacket from Dior, the SCAB belt from Undercover, and the painted flower jacket from Gucci. Love the toned back yellowish colors of these photos as well.
Moving forward we have a really cool look at the upcoming S/S 2003 collection of shoes from the Japanese Americana themed brand Visvim. While most known Visvim for their iconic FBT shoe, the coyote variant with a lace shield can be seen here, they offer a number of other models as well. Similarly to the Goro’s variants of the FBT, Visvim offers a silver concho accessory. Some of my favorite other models from Visvim have to be the Wolfe and Twonbly, check out their Banshee collaboration with furniture store Gallery1950 though too!
One thing I like to do with my page and my blog is shed light on brands that there is often little knowledge of as this period of Japanese fashion sprouted a number of interesting brands that are often forgotten about otherwise. While GoodEnough has quite the cult following for die-hard Hiroshi Fujiwara fans such as myself, it seems like people my age have no idea that Fujiwara had started a number of brands before Fragment Design had even been created. GoodEnough is one of my personal favorite brands from this era and one that I collect. Enjoy these cool cut and sewn patchwork t-shirts and other high quality garments from GoodEnough.
Another brand that I see even less conversation about is RealMadHectic which was created by professional skateboarder and DJ Yoshifumi Egawa aka Yoppi. The brand was first created in 1994, when he was just 22 years old, and gained popularity in Harajuku by the late 90’s. Through his career skating, he became good friends with many important Harajuku figures such as Nigo of Bathing Ape and Hikaru Iwanaga of BountyXHunter. Over the years RealMadHectic has collaborated with some really cool brands such as Undefeated, Stüssy, KAWS, New Balance, and more. The clothing was all super minimalistic and created to be comfortable while skating throughout the day. Later Yoppi went on the start a new brand called Hombre Nino, leaving RealMadHectic in the past.
I think my favorite part of Sense’s content is the variety of garments they have from Japanese, American, and other designers. This spread has a bit of everything; jewelry from Goro’s, sneakers from Yohji’s Y-3 line with Adidas, backpack from HeadPorter, boots from Danner, and a cummerband from A.P.C. Many more items can be viewed in the full issue.
A final feature now as I wrap up this coverage of Sense from May 2003. Another broad selection of items showing off the latest from A.P.C., Burberry Black Label, Paul Smith, Y’s for Men by Yohji Yamamoto, Levi’s Red Label, Sophnet, Fredy Perry, Stüssy, and much more. This S/S 2003 “Consumed” collection from Raf Simons has become a fan favorite, check out the iconic “Penelope” hoodie on the bottom right, directly inspired by a Diamond Supply Co. graphic by Mike Giant.
As always, I’ve attached the full magazine scans below for all paid subscribers! If you choose to support DampMags financially you will get unlimited access to this issue and all previous uploads. Hope you have enjoyed going through this with me!