Internet Archive Book Club Vol. 4
Internet Archive Book Club Vol. 4
"Full Vinyl - The Subversive Art of Designer Toys" by Ivan Vartanian (2006)
Apologies to everyone for missing a few weeks of the Internet Archive book club, I was in the middle of moving but we’re back with another banger! "Full Vinyl - The Subversive Art of Designer Toys" by Ivan Vartanian offers an extensive and insightful exploration of the designer toy movement, a unique intersection of art, culture, and commerce. The book delves into the origins, key figures, artistic styles, production processes, and cultural impact of designer toys, providing readers with a comprehensive understanding of this vibrant subculture.
Origins and Evolution:
Vartanian begins by tracing the historical context and evolution of designer toys. Emerging in the late 1990s and early 2000s, these toys were a response to the dominance of mass-produced, commercial toys. Influenced by street art, pop culture, and the DIY ethos, designer toys offered a creative alternative that emphasized individuality and artistic expression. This section sets the stage for understanding how designer toys have grown into a significant cultural phenomenon. By looking at the roots of this movement, the book highlights the shift from mainstream toys to unique, artist-driven creations, revealing how designers aimed to bring a fresh perspective to the world of collectibles.
Key Figures and Brands
The book highlights the contributions of pivotal artists and designers who have been instrumental in shaping the designer toy scene. Specific artists that I want to highlight in particular are those from Hong Kong.
Michael Lau, often considered the godfather of designer toys, is particularly noteworthy for his groundbreaking work in the late 1990s. Lau's G.I. Joe-inspired figures merged elements of hip-hop culture and graffiti art, establishing a new benchmark for future designs. While his work isn’t featured in the book he is cited as being an inspiration and pioneer for many of the artists that were featured.
Eric So, another influential figure, is known for his distinctive aesthetic and reinterpretation of classic characters, leaving a lasting mark on the evolution of designer toys. His creations often blend elements of urban culture, traditional Chinese aesthetics, and modern pop art. These toys are characterized by their unique, stylized designs, often featuring exaggerated proportions and vibrant colors. Eric So's vinyl toys have gained a significant following among collectors and enthusiasts, appreciated for their artistic value and cultural relevance.
Jason Siu’s creations often feature a playful yet edgy aesthetic, blending elements of street culture and contemporary art. Siu's vinyl toys are distinguished by their bold designs, intricate details, and often humorous themes. Jason Siu's unique approach to vinyl toy design has earned him a dedicated following among collectors and art enthusiasts alike.
The book also discusses influential brands and platforms like Kidrobot, Medicom Toy, and Super7. These companies have been crucial in producing and distributing designer toys, helping to build a global community of collectors and enthusiasts.
Artistic Styles and Themes
The book explores the diverse artistic styles and themes that characterize designer toys. These range from cute and whimsical to dark and grotesque, often reflecting the personal visions of the artists. Many designer toys draw inspiration from movies, TV shows, comic books, and video games, offering nostalgic twists on familiar characters. For example, some toys reinterpret iconic characters with a unique artistic flair, blending humor and innovation. Others serve as mediums for social and political commentary, using satire and humor to address contemporary issues. This aspect of designer toys allows artists to express their views on various topics, making the toys not only visually appealing but also thought-provoking. A significant number of designer toys are rooted in fantasy and science fiction, featuring imaginative creatures and futuristic designs. This blend of styles and themes showcases the versatility and creativity of the artists, making designer toys a fascinating and diverse art form.
Production and Materials
Vartanian provides an in-depth look at the production process of designer toys, from initial sketches to final products. Vinyl is the most common material used due to its versatility and durability, but other materials like resin, wood, and metal are also explored. The book delves into the technical aspects of toy production, highlighting the craftsmanship and attention to detail that go into creating each piece. The collaborative nature of the production process is also emphasized, often involving multiple artists, sculptors, and manufacturers working together to bring a vision to life. This collaboration results in unique and highly detailed toys that stand out in the market. By examining the production process, Vartanian sheds light on the behind-the-scenes efforts that contribute to the creation of designer toys, showcasing the skill and dedication of the artists involved.
Impact and Legacy
In the concluding chapters, Vartanian examines the broader impact and legacy of designer toys. Beyond their artistic value, designer toys have influenced various fields such as fashion, graphic design, and advertising. The book explores how these toys have become a part of mainstream culture, impacting the aesthetics and design principles of various industries. Designer toys have also paved the way for a new generation of artists who continue to push the boundaries of the medium. This influence is seen in the crossover between designer toys and other art forms, creating a dynamic and evolving landscape. Vartanian discusses the future of designer toys, considering how they will continue to evolve and impact the art world. By examining the lasting impact of designer toys, the book highlights their significance as a cultural phenomenon that extends beyond the realm of collectibles.
In conclusion, Ivan Vartanian's "Full Vinyl" is a comprehensive and insightful exploration of a unique artistic movement. By examining its history, key figures, artistic styles, and cultural impact, the book offers a thorough understanding of why designer toys have become a significant and enduring part of contemporary art and culture. Whether you are a seasoned collector or a newcomer to the world of designer toys, "Full Vinyl" provides an engaging and informative guide to this fascinating subculture. The book's blend of detailed analysis, engaging narratives, and stunning visuals makes it an essential resource for anyone looking to delve deeper into the art and culture of designer toys.