Hiroshi Fujiwara Interview Translated

Men's Non-No "A Little Knowledge" Vol. 16 January 1996

Hiroshi Fujiwara - The Revolutionary of the Streets: His Past, Present, and Future.

This month, we have a special feature with a different twist.

In an effort to explore the roots of Hiroshi Fujiwara’s world, we conducted an in-depth interview. From rare childhood photos and anecdotes to a report on his home and workspace, and even a look at his collection of revolutionary memorabilia.

The desire to be different—this is where his legendary story begins.

“I always wanted to be different from everyone else. That sense of individuality was incredibly strong,” reflects Hiroshi Fujiwara as he looks back on his childhood.

This seems to be the root of why he’s often called a trailblazer of pop culture. Everything he presents isn’t just about ‘this is the trend’ but rather ‘this is Hiroshi Fujiwara.’ What captivates us may not be the fashion or the music itself, but his unique personality.

Hiroshi Fujiwara, whose real name is Hiroshi Fujiwara, was born on February 7, 1964, in Ise City, Mie Prefecture.

Despite growing up in what he describes as a “conservative part of Japan,” his passion for fashion emerged surprisingly early.

“I remember in kindergarten, I insisted on wearing shorts in the winter because I thought they looked way cooler. Even when my parents bought me clothes, I’d tell them, ‘I absolutely don’t want to wear this,’” he laughs.

His older sister, who was seven years ahead of him, had a big influence. “She was pretty stylish and really knowledgeable about fashion magazines. At the time, the Ivy League fashion trend was booming. Even as a young child, I was wearing brands like VAN BOYS and VAN MINI, and by the time I was in fifth or sixth grade, I was wearing BIGI and NICOLE,” he laughs. “Oddly enough, I wasn’t interested in toys. What intrigued me more was fashion.”

What a precocious child Hiroshi was. This is the start of his legendary story.